Books
The Laws of Brand Storytelling
The Power of Visual Storytelling
Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. Learn a step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and more.
Attention is the new commodity. Visual Storytelling is the new currency. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful roadmap to get started, while inspiring new levels of creativity within organizations of all types and sizes.
Audiobooks
The Laws of Brand Storytelling
The Power of Visual Storytelling
“Not only a fascinating read but a practical how-to guide, The Laws of Brand Storytelling is for experienced marketers and novices alike and demonstrates how to put the heart back into your marketing. From the first chapter, Walter and Gioglio leave no doubt that, which the age-old art of storytelling may have changed to include GIFs, cinemagraphs, and infographics, the need for brands to separate themselves from their competitors through artful storytelling is greater than ever.”
“Smart marketers know that visual storytelling is the essential new skill in everything marketing and social. The book is not only a complete overview of the breakout trend, but, most importantly, the key to doing it right, a total Right Hook!”
